In this post, we are going to talk about the 6 reasons your dental practice should be using social media.
First, let me start off by saying social media is not only for personal relationships but it's also a powerful tool to build relationships with patients in your dental practice.
Before you begin though, you need a plan
When it comes to marketing your dental office you need to make sure you have a clear plan in place.
That means you have to make sure you've created profiles on the social media sites you wish to attract your ideal patients.
It's not about filling in the blanks but instead, you need to think through what you want to say in your profile that will make people want to come to your dental practice instead of your competitors.
The more time and effort you put into your social media strategy the better your results.
But you might be wondering.....
What can Social Media do For My Chiropractic Practice?
Even with all the data out there some practices have not taken advantage of social media to the fullest and it doesn't have to be that way.
For those who have been using social media, but without a plan, the results have been less than they had hoped. Lack of planning is to blame not social media.
That’s why I want to take some time and share some of the benefits of developing a marketing strategy, a plan that incorporates social media platforms.
#1 It’s Affordable.
Social media sites do not charge to use them which makes it affordable. The cost factor to have my agency create visual content and post it for you is quite affordable.
Your practice can be active on social media without you having to lift a finger!
#2 It's Popular
These days practically everyone is using social media. As a matter of fact, millions of people utilize social media for making business connections, buying products and services, reading reviews and sharing just about everything. There's no doubt in my mind that your ideal patient is out there using social media.
#3 You Can Get Referrals
No doubt you understand the power of referrals but did you know you can get referrals by being active on social media?
It gets the word out about you. Imagine one of your patients refers their friend. They tell their friend to like your page on Facebook.
When they do they see informative content and immediately view your practice as the go-to practice they want to deal with. Now they become a patient. All because their friend told them about you and they saw what you had to say on your Facebook posts.
#4 Build Relationships
Social media It fosters two-way communication and here's how.
When you post engaging content your ideal patient can see and comment on that post. They can even ask you questions! All of this happens in real time.
But in order for them to comment there has to be something to comment about.
Sounds simple but if you aren't posting on a daily basis you are losing out on the potential connection with your current and potential patient.
#5 Brand Recognition
Using social media is a great icebreaker.
It introduces people to your practice in an informal setting.
It's a chance to solidify your brand to the in their mind. Social media also enables you to put a human face to your practice.
This is important because generally people are nervous going to the dentist much less going to a new dentist they don't know.
#6 Gives You A Voice In The Community
Social media is everywhere. It’s a great way to stay connected as well as get connected with your patients.
People are more likely to reach out to you via social media.
When you go to participate in local events you can post pictures to show people you are active in the community. This also shows you care about what's going on in your own backyard so to speak.
I could go on and on with the list of benefits for using social media but now that you see how important it is start creating a plan.
If you need me to help you set up a plan and or post for you on a daily basis fill out the form below.