According to one of the most comprehensive SEO ranking factor studies available, search engines weigh engagement signals heavily when deciding which websites to rank first.
After viewing many Chiropractors websites where their blog posts were between 300 - 400 words I decided it was time to set things straight when it comes to creating the right type of blog content.
Your approach to content marketing and search engine optimization (SEO) must be more strategic than ever in 2018, and embracing long-form content is one of the best things you can add to your strategy. SEO and ranking studies find that time and time again, longer content in the range of 1,500 to 2,600 words tends to outperform shorter blog posts.
Why does long-form content perform better?
Understanding the traits that help long-form content excel can also help you approach your own content creation with the right mindset.
Consider this. When people search on Google, it’s Google’s job to provide the best answer to the question you type. The same holds true if you are using specific keywords.
When Google sends you to that page, they want to make sure the page is providing value and taking care of the users’ needs.
If you have a post with 300-400 words and your competitor has 1,000 words which blog post do you think is going to answer the question in detail? Obviously the long-form blog post. Which blog post will the reader find beneficial? The long-form post of course!
So, to help you pivot your content marketing strategy to include long-form content formats, here are five SEO benefits it can provide that increase your potential to earn higher rankings.
Long-Form Content Gets Engagement That Serves as a Strong Ranking Signal for Search Engines
Over the past 20 years, the internet has come a long way. In the beginning, many of the websites looked similar. Today there’s a huge gap between the types of websites that earn the most traffic versus ones that quickly turn people away.
Well constructed authoritative websites display high-quality content. As a matter of fact, the content is considered king. Every new piece of content supports the image of your brand. That being the case as a writer I go the extra mile for my clients which usually leads to more in-depth topic coverage.
Put simply: content quality and content length tend to be strongly correlated. The more content people can dig into, the stronger the ranking signals that get sent back to Google.
Advice for Adding More Long-Form Content to Your Ranking Strategy
The keys to creating good long-form content can be found in all of the above benefits we just listed:
At Toni Nelson Means Business we approach long-form content as a passionate journalist, publisher and industry insider. That works really well for you because the content we write positions you as the expert.
“Don’t create content just because you think you have to,” waxes content expert Neil Patel. “Create content because you want to provide your audience with expert advice on a given subject.”
If you can put effort into your content that the subject matter deserves, then your audience—and, by extension, search engines—will sit up and take notice.
Don’t have time to do that?
Contact me Toni Nelson at 941-662-0022, and we’ll talk about the right blog content for you.
To read the full blog post ( about 5 pages) click on the link below.